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Which Advertising Platform is Better for Real Estate Agencies: Google Ads or Facebook Ads?

Digital marketing agencies can help real estate agencies choose the best advertising platform for their needs. Google Ads and Facebook Ads are two of the most popular advertising platforms, but each has its strengths and weaknesses. Google Ads Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display their ads at the top of search engine results pages (SERPs) when people search for relevant keywords. Google Ads is a great way to reach people who are actively searching for real estate services, such as "houses for sale in my area" or "real estate agent near me." Facebook Ads Facebook Ads is a social media advertising platform that allows businesses to display their ads to users based on their demographics, interests, and behaviors. Facebook Ads is a great way to reach a large audience and build brand awareness, but it may not be as effective as Google Ads at generating leads and sales. Which platform is better for real estate agencie